When I find myself waxing philosophical with a member of a prior generation, that of my parents or beyond, the conversation turns towards generational differences and most notably the focus begins to take shape around the poor and useless condition of the generation that includes millennials like myself.
As a generation we are often described as entitled, lazy,
mooching tech addicts with unrealistic career expectations and an abysmal work
ethic. It only seems right to be
described this way by the prior generation because going back hundreds of years
this seems to be the signature rhetoric when the baton of leadership is passed
from the older to the younger.
However, there is a need to take stock and evaluate these
remarks and the true impact that these two vastly different groups have had or
will have on the future of health and our society. And a perfect way to begin this assessment is
to invoke the true words of Billy Joel in his song “We didn’t Start the Fire”. This is a perfect anthem of a new generation,
especially pertaining to the health and fitness of our nation.
In the early 1970’s the USDA began a campaign that was
unofficially known as the “Cheap Food” campaign. This movement encouraged farmers to
overproduce commodity crops like corn, soy, rice and cotton in order to drive
the price down and take the lion’s share of the global market. Well this policy worked well with that
regards and in many periphery countries it is cheaper to purchase US based
commodity products than those that are grown locally. The domestic side effect is that these high
calorie foods became so cheap that we began making everything with them. We use these crops to feed our food animals,
which has been shown to cause a higher instance of salmonella in meat products. They are used to create additives like
hydrogenated soy bean and corn oils, aspartame, high fructose corn syrup and
maltodextrin. All of which are used as
either flavor or texture additives that we have come to learn our bodies are
extremely mal adjusted to consuming resulting in chronic disease and obesity.
Beyond this, the choices of our parents’ generation to alter
the traditional nuclear family brought about a revolution in meals cooked
outside the home. A famous Kentucky
Fried Chicken ad from the seventies attempted to tie their food to the women’s
movement by declaring “Women’s Liberation…Don’t Worry About It, We’ve got you
covered…We’ll Do the Cooking!” Ever
since these fateful words were placed on large billboards the traditional
family meal has become one that is mobile, to-go, wrapped in greasy paper and
on average 200-300 calories higher per meal than traditional home cooked meals.
This is not meant to infer that the world’s health crisis is
solely a result of the choices made by our immediate predecessors, but to
illustrate that usually the problems of one generation are resulted from steps
taken by those who came before.
There is a real reason we seem to have a sense of
entitlement, come across as lazy or aloof and have a shortened life expectancy
when compared to our parents and grandparents.
This is how we were raised. And
now is our opportunity to correct the course and move toward a culture of
health and wellness. Crop subsidies
meant to keep the “Cheap Food” policy alive are no longer needed and a movement
to subsidize crops that include healthy, whole fruits and vegetables is long
overdue. We have the power to make
choices with our dollars that force real change within corporate giants like
McDonald’s, who are scrambling with ever increasing urgency to change their
face to mirror chains like Chipotle to attract millennials who have shunned the
fast food giants of old.
Take the opportunity you have to educate yourself about
healthy lifestyles and the obstacles to reaching your potential. Education is a tool through which you can
change who you are inside and out and these changes will be mimicked by the
next generation. All we have to do is
teach them what we know and we can put out the fire that’s been burning “since
the worlds been turnin!!”
Happy Running!!!
Rob and Jess